They get their news - fact or fiction - through short videos/memes on social media. "I think it is important for people to express themselves. I had a good laugh and by sharing it I also expressed my distress.Vikas Viru, an employee at Guitar Club tells us that his Facebook and Instagram feeds have been bombarded with these memes. Twitterati let loose a stream of memes with the hashtag #AajSeTumharaNaam where they rechristened names of national and international celebrities who had names which missed the desi touch.    Netizens proved this logic right on Friday over Yogi Adityanath government’s decision to change, the 16 century old metropolitan city, Allahabad’s name to China structural rivets ManufacturersPrayagraj. What is hard is to make a difference."Millennials exclaimed in agreement when asked if they had come across these. When asked what made him like, share them he says, "Politics, religion, sexuality, anything and everything is a sensitive topic in our country. Either because they find it funny or because they agree with what the speaker is saying. In this case, people expressing themselves through humour is a brilliant move; a positive one. They are also sharing and making more of these memes, making it popular."Who better to ask what kinds of impact memes have on youngsters today if not a lecturer who deals with them on a daily basis?Allan Raj, an English lecturer in Sheshadipuram College and a memes enthusiast says, "I think it’s good that people in power are being made into memes, especially during times of blind hero worship. The proof being the replies to these memes that are shared. Youth today doesn’t read as much. One needs to be cautious of what they share on social media.

There is no better way of expressing yourself than humour; you make a point and tickle a funny bone. He says, "In today’s world it is very easy to offend someone.Sanjay Manaktala, a comedian is in harmony with expressing oneself, be it hatred, anger or fury, through humour. Whatever said and done, it is still unfair for a person to be shushed. The trend that was started on Twitter is now viral on other social media platforms, they recall. There have been various cases of people being attacked for sharing their opinion on a particular matter.As memes of Yogi giving this desi twists to Obama’s name by calling him Sudhama, Katrina - Kranti Devi, Jaqueline Fernandez - Jaanki Devi, go viral, we talk to youngsters to find out what’s making these memes so popular. And no, he wasn’t complaining. There are certain issues that might distress us but we need a filter as to how much we let it affect us. That’s why I think this ridicule is necessary. Maybe even start a trend. And to me, memes are the most effective way of conveying a message.       As memes of Yogi giving this desi twists to Obama’s name by calling him Sudhama, Katrina - Kranti Devi, Jaqueline Fernandez - Jaanki Devi, go viral, we talk to youngsters to find out what’s making these memes so popular. If you compare them to the replies of a rant or a hate post you will notice that people are a lot more supportive. Neither is it garnering any negative attention or hate. You write a good factual piece on how a politician has misused his power; no one is going to read it. Memes, in a way, takes that weight off our shoulders. Isn’t that what we are looking for? Getting the word out, having a good laugh?"Suhas Nayak, a media associate, kick started his weekend with an evening of memes. You make a meme - everybody knows. Today, people vote based on one face, one speech, or one slogan. That’s when we know how we, as a # country are functioning. Memes reach a lot more people; for the fact that it provides some sort of visual entertainment along with the message it coveys. Gone are the days of voting for work done